What Does an Affinity to Attio Migration Cost?
Two costs decide whether a switch makes sense: what you pay every month after the move, and what the move itself costs once. Most firms anchor on the second and never run the first. That is backwards. The migration is a one-time fee. The subscription gap repeats every month for as long as you run the CRM. This page gives you both numbers in dollars, then breaks down what pushes the migration fee up or down so you can size yours.
The monthly gap
A firm on Affinity's Scale plan pays roughly $1,917 per month. The comparable Attio Pro plan runs about $690 per month. That is roughly $1,227 saved every month, near $14,720 across a year, before you account for annual billing or any partner discount.
| Line item | Amount |
|---|---|
| Affinity Scale (monthly) | ~$1,917 |
| Attio Pro (monthly) | ~$690 |
| Monthly savings | ~$1,227 |
| Annual savings | ~$14,720 |
Attio's annual billing trims roughly another 20% off the plan, and Dialed takes 10% off your Attio plan on top of that. Stack those and the yearly gap widens further. The exact figure depends on seat count and tier, which is what the migration calculator computes for your firm in under a minute.
The one-time migration fee
A typical Affinity to Attio migration runs about 15 hours of work, near $3,000 at a $200 per hour rate. That covers exporting your Affinity data, mapping objects, running a test migration, validating the result, and the production cutover. It is a fixed, knowable number rather than an open-ended consulting engagement.
Set the migration fee against the monthly gap and the math closes fast. At about $1,227 saved per month, a roughly $3,000 migration pays for itself in near 2.4 months. Over the first 12 months, the savings against the one-time fee work out to roughly a 391% return. After that, the full subscription gap drops to your bottom line every month.
| Metric | Figure |
|---|---|
| Typical migration effort | ~15 hours |
| Typical migration fee | ~$3,000 |
| Payback period | ~2.4 months |
| 12-month ROI | ~391% |
What drives the migration fee up or down
Three things move the hour count, and you can estimate yours by looking at each.
Record volume
The number of People and Companies, plus how many Notes, Opportunities, and Files attach to them, sets the baseline. A firm with 8,000 contacts and a clean dataset sits near the 15-hour figure. A firm carrying 60,000 records with years of duplicates takes longer, mostly in matching and dedupe rather than the load itself.
Custom fields
Every Affinity List field maps to an Attio attribute. A handful of standard fields maps quickly. Dozens of custom fields, multi-select pickers, and formula columns each need a deliberate mapping decision, and that review time adds up. Firms that built elaborate custom List structures in Affinity spend more hours here than firms running close to default.
Integrations
If Affinity feeds or pulls from other tools, those connections rebuild on the Attio side. Email and calendar sync is standard and included in the baseline. A Zapier web of automations, a data warehouse pipe, or a reporting tool wired to Affinity each add scope, because each one needs reconnecting and testing against Attio.
The objects Dialed maps in a standard migration are People, Companies, Lists and saved views, Notes, Opportunities, and Files. A migration that stays inside that set with reasonable volume and few custom fields lands at the typical figure. Add heavy volume, deep customization, or several integrations, and the estimate climbs in predictable steps. We give you the number before any work starts.
See what your firm saves switching to Attio →FAQ
- How much do I actually save per year on the plan alone?
- About $14,720 a year, from the roughly $1,227 monthly gap between Affinity Scale near $1,917 and Attio Pro near $690. Annual billing and the Dialed 10% discount widen that further.
- What does the migration itself cost?
- A typical migration runs about 15 hours, near $3,000 at $200 per hour. It covers export, object mapping, a test migration, validation, and the production cutover as a fixed fee.
- How fast does the migration pay for itself?
- At about $1,227 saved per month against a roughly $3,000 fee, payback lands near 2.4 months, which works out to about a 391% return over the first 12 months.
- What makes one migration cost more than another?
- Record volume, the number of custom List fields to map, and how many integrations need rebuilding. High volume, deep customization, and many connected tools each add hours.
- Are there discounts beyond the plan price?
- Attio annual billing saves roughly 20%, and Dialed takes 10% off your Attio plan on top of that.